A small business marketing package is a combination of digital marketing services designed to help a startup establish an online presence and generate leads, then convert them into paying customers. A good marketing package for small businesses includes a wide range of services that may include branding, website development and design, search engine optimization (SEO), social media marketing (SMM), content creation, and analytics tracking.
The right marketing strategy can also boost brand recognition, which in turn can lead to more sales and revenue. The key is to create measurable goals, such as the number of website visitors, new leads, or conversions from browsers to buyers, to determine which marketing channels and campaigns are most effective at reaching your target audience.
For example, SEO helps drive free and paid traffic to your website by identifying keywords that potential customers are searching for, then optimizing your website and digital marketing campaigns to rank highly in search results. Most SEO packages for small businesses include keyword research, site audits, and ongoing management and reporting to optimize your campaign performance.
Additionally, a quality PPC campaign can target the most valuable keywords for your specific products or services, and deliver ads that are more likely to be clicked on and converted to leads or sales. Most PPC marketing packages for small businesses include ongoing management, optimization, and reporting to improve your ROI.