With gyms and studios closed during the quarantine, many people have turned to online fitness classes. These digital workouts have proven to be just as effective and scalable as the traditional ones. Whether it’s live streaming or on-demand programming, there are plenty of options to choose from. Some of these digital workouts are specifically geared to users who don’t have access to their own equipment. There’s Deadboys Fitness, for example, which offers bodyweight workouts that cater to anyone who can’t afford a gym membership. Or there’s Ken Workouts, which was launched by New York City-based trainer and dancer Kennyth Montes de Oca, that provides a variety of Pilates, yoga, and HIIT workouts that can be done with minimal or no equipment.
The beauty of digital workouts is that they can be accessed anytime, anywhere. That’s why these fitness platforms are such a great option for those who have no access to a gym or studio and want to stay on track with their goals. In addition to offering on-demand fitness content, these platforms often come in the form of a customizable app that users can download and use. Depending on the platform, it may also provide other features such as a client app, CRM and marketing automation, a digital content suite, and more.
Creating a digital fitness platform can be a daunting task for any business, but it’s a great way to reach a broader audience and build a loyal user base. It’s important to think about what your target audience wants from a fitness platform and then make sure you can offer it. Live streaming, on-demand programming, and one-on-one coaching are three of the core types of content that make up a robust digital fitness offering. It’s not necessary to offer all three right away, but start by choosing the type of content that is most accessible and attractive to your clients.
If you’re ready to get started, consider a SaaS (Software as a Service) fitness platform that includes everything you need. This platform is a cost-effective solution that will save you the time and hassle of building your own app. Plus, it will also give you the flexibility to add additional features as your business grows.
For example, the LIFT platform allows fitness professionals to create live virtual group fitness classes and automatically record them for future distribution. This allows them to attract a wider audience and grow their brand recognition. Additionally, the platform helps fitness instructors to connect with their clients and track their attendance through a branded client app. Moreover, it allows them to manage their schedules with ease and adjust them according to different timezones. Lastly, it allows them to curate fitness tips, courses, recipes, and health regimes via VOD and share them with their clients through the platform. All this at a reasonable price of $399 or $999. It also offers a free trial to prospective customers. fitness platform