A well-crafted explainer video can help you deliver your message to customers in a compelling way. These videos are designed to educate and entertain while helping your audience understand how a product or service works and how it will benefit their lives.
The first step in creating a great explainer video script is to know your audience. This means knowing what type of people you are trying to reach and identifying the problem they are experiencing. Once you have done this, you can focus on describing how your company’s product or service will solve that problem.
It’s also important to remember that our attention spans are short, so you want to keep your video as concise as possible. A great rule of thumb is to aim for a 90-second video. Lastly, it’s always best to end with a call to action. This can be anything from a sign up form, to a free trial, or simply asking your viewers to visit your website.
Whichever style of video you choose, it is important to stay true to your brand’s tone and aesthetic. Explainers are often your brand’s first interaction with a potential customer, so it is essential that the video communicates your message in a manner that will appeal to them.
For example, if your brand has a laid back and playful personality, an explainer video should reflect that. Overly formal or overly salesy language can turn off your audience, so be sure to avoid it. Moreover, it is a good idea to use the same terminology that your target audience would be familiar with. erklaervideo