I am a remarkable real estate agent. I am remarkable because I’m constantly farming real estate leads. I am remarkable because I have a follow-up system I adhere to rigidly to contact my real estate leads. I’m remarkable because I treat my real estate leads as if they are already valued clients. I’m remarkable because I remember what it was like to be a regular Joe Homeowner and I use this to anticipate the questions or concerns my clients may have. I’m remarkable because I know how to market myself and constantly come up with new and creative ideas to keep myself memorable in the eyes of my real estate leads. I’m remarkable because I’m not afraid to work 60, 70, 80 hour weeks if I need to. I’m remarkable because I find opportunities to collect real estate leads EVERYWHERE I go, whether for work, fun or family.
I’m NOT remarkable because I make over $500,000 a year in real estate, but I make over $500,000 a year because I AM remarkable. I’m memorable. I keep in constant contact with my real estate leads and my former clients. I am always sending small thank you gifts, useful information or cards for special occasions to my pipeline of real estate leads. I am remarkable because I know that this transaction is NOT about me or what I can do for my clients – it’s all about THEM and what they NEED AND WANT me to do for them.
Though I focus on real estate, the fact is, Customer Service is lacking in most industries of the United States. People now expect mediocrity, if not downright bad service. Other industries may be able to get away with it. Real estate agents CANNOT. Buying or selling a home is one of the biggest decisions in a person’s life and they DO NOT want a mediocre agent. They want a top producer, a remarkable agent.
Agents need to always keep that in mind. Too many have the wrong attitude about their real estate leads and converting them into clients. They think that they’re doing these people a favor simply by sending them an email and then are offended when they do not here back or if the lead is a bit rude to them at first. WRONG attitude! Your real estate leads have a long list of other agents they could go with, so having a “God’s gift to real estate” mentality is only going to send you right to the bottom of the list. Yes, you should be confident, but never too cocky or arrogant. You want your real estate leads to feel comfortable with you, to feel at ease that you’ll be doing everything in your power to do what they need you to do. They are paying YOU for a service. Make sure you provide one.
As an agent, you should be a resource for your real estate leads. That’s what they need and that’s most likely why they were online filling out forms anyway – they need information. You must be their resource not only to real estate information, but community information, employment information, etc. Set yourself up as an authority of the area, and your real estate leads will easily see the benefit of using you as an agent.
I’m willing to do what it takes to prove myself to my real estate leads. If they’re really excited about their kid’s soccer game, I’m excited about it. If they’re having doubts about whether they can afford to move now, I sit down and go over the details with them as many times as it takes. Even if the outcome is that they believe it smarter to wait another 2 years to list, I will stand by them on that, and continue to provide them with information they need over the next 2 years. As a matter of fact, I’m throwing them right back in my pipeline of real estate leads, and I’ll be giving them a call in 2-4 weeks time, just to say hello and ask how little Jimmy’s soccer game went! I’m also going to send them a $10 gift card to Dairy Queen to take him out after the big game. Why? Because I’m remarkable, and real estate leads want remarkable agents.. the botany at dairy farm