A marketing agency is a group of outsourced individuals that work with clients to create and manage marketing processes. Many companies that have internal marketing teams still contract with a marketing agency to supplement their expertise, resources, and manpower.
Marketing agencies come in a wide range of specializations, with each one offering unique services and philosophies. But at the end of the day, all marketing agencies want to drive results for their clients. This means that they will help you grow your leads, traffic, and sales. So before you hire a marketing agency, learn what to look for to find the best one for your business.
A marketing agency helps brands develop their overall marketing strategy and then executes on those strategies to generate results. The goal is to help brands get their message out there, whether that’s through paid advertising or creating a well-rounded content strategy. An experienced marketing agency will have a deep understanding of how different channels (e.g. social media, search engine optimization, email marketing) can be used to reach your target audience and achieve your goals.
Having a marketing agency partner can be an invaluable asset for your company, especially if you don’t have the budget to hire a full-time marketing expert in-house. Agencies also have access to specialized tools, software, and databases that can give you a more in-depth view of your marketing performance and data than what you’d be able to do on your own.
An excellent example of this is when a marketing agency analyzes your website traffic, social media presence, and other metrics to identify new opportunities for you. This could be a completely new type of marketing channel you haven’t explored yet, or even a way to optimize your current strategies to improve their effectiveness.
In short, a marketing agency can give you the outside perspective and creative expertise you need to take your business to the next level. Oftentimes, all it takes is a fresh set of eyes to see what your marketing needs are and how they can be improved.
Another thing to look for in a marketing agency is that they value ROI. They’ll do everything in their power to make sure your marketing dollars are being spent wisely and are getting you the highest possible return on investment. For instance, if they’re helping you with SEO and your campaign isn’t performing well, they’ll do whatever it takes to make things right—even if that means working overtime or even hiring more people. This is how they keep their clients happy and continue to work with them year after year. For a great example, check out WebFX’s partnership with S. Clyde Weaver, a family-owned food business with physical retail locations and an online store. Portland marketing agencies